The AstroAI division of the Harvard & Smithsonian Center for Astrophysics was independently attending SXSW and wasn’t going to be having a booth or participating in any specific events. That being said, they did want to take the opportunity to engage the public.
Client
Harvard & Smithsonian Center for Astrophysics
Project Type
Graphic Design
Category
Astrophysics
Credit
Melissa Weiss/CfA
After discussing how the team planned to engage the public, the best solution was to design t-shirts. Each t-shirt asked a question that would grab the public’s interest, prompting them to scan the QR code that brought them to tailor-made pages on the AstroAI website with the answers or to just simply approach them to begin a conversation on the topic. This direction allowed for both passive and active interaction.
A positive outcome from the project, aside from lots of public engagement, was securing a new donor for the AstroAI project.